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Philips Korea Launches 'Sonicare DiamondClean Smart'

Philips Korea held a press conference at the Westin Chosun Hotel in Jung-gu, Seoul on the morning of January 16th, 2018. The press conference was organized to inform the launch of ‘DiamondClean Smart’, a new product of Sonicare, an electric toothbrushes brand of Philips, and to introduce the features of the product. The officials, including Vice President Seo Hong-pyo of Philips Korea Personal Health Business Department, Global Director Dr. Maha Yakob of Philips Oral Healthcare, attended the event. Vice President Seo Hong-pyo said, “The next most common illness after a recent cold is periodontitis. Periodontitis is not just a dental disease, but it is also linked to many other diseases, and if you can prevent periodontitis properly, you can escape from threats of many diseases. Philips Sonicare is a new product that combines the latest technologies, including artificial intelligence and the Internet of things, to help correct bad brushing habits. We hope that the efforts of Philips Sonicare to inform you about the importance of proper brushing habits will become well known, and I would like to ask for your attention.” ▲ Philips Korea’s 'Sonicare DiamondClean Smart' launching press conference was held. ▲ Vice President Seo Hong-pyo said, “We hope that the efforts of Philips Sonicare to inform you about the importance of proper brushing habits will become well known.” According to the announcement, 'DiamondClean Smart' is a smart toothbrush that is linked to the Sonicare app via Bluetooth. It also keeps track of brushing habits with connected and sensor technology, and informs the user about a proper brushing habit. A location sensor, scrubbing sensor, and pressure sensor of 'DiamondClean Smart' reconstruct the inside of mouth into a 3D map to monitor movement of the toothbrush, location and pressure to analyze brushing habits, and inform excessive pressure that causes tooth wear and damage during brushing through the LED and vibration of pressure-sensitive sensor ring located at the bottom of the main unit. In particular, the location sensor divides the oral cavity into 12 sections and minutely tracks the position of the toothbrush. The smart bristle that comes with the body consists of Premium Plaque Defense, Premium White, Premium Gum Care, and Tongue Cleaner+, each with RFID. 'DiamondClean Smart' has 5 cleaning modes, general cleaning, white+, deep clean+, gum care, and tongue clean, and 3 levels of strength adjustment. The optimum mode and the intensity are automatically set by recognizing RFID of the equipping bristle. It also analyzes the period of use of the bristles and the applied pressure, and informs the user of the appropriate replacement time at the bottom of the main unit and the app. 'Diamond Clean Smart' is available for three weeks when fully charged, and it is provided with a wireless charging cup that is automatically charged when the toothbrush body is lifted, and a carrying case with a USB cable charger. The color of the product is black, white, and pink. The price is set at 435,000 won. ▲ This product is a smart toothbrush that is linked with the management app via Bluetooth. At the event, Dr. Maha Yakob announced the results of a clinical trial conducted to check the effectiveness of Sonicare products in preventing periodontal disease. The experiment was conducted to measure the effects of Philips Sonicare 'DiamondClean' products and general manual toothbrushes on gingivitis, gum bleeding, and surface plaque when used for four weeks at home. In this study comparing the gingivitis reduction and plaque removal of Philips Sonicare 'DiamondClean' products and general manual toothbrushes, 141 healthy adults (average age 42.1 years) aged 18 to 70 years were randomized, parallel designed, and single blind studied. The subjects of the clinical study were divided into two groups, each given with ‘DiamondClean’ products or general manual toothbrushes to brush their teeth twice a day. As a result, compared to 4 weeks ago, the users of conventional manual toothbrushes showed a reduction of gingivitis by 19.1%, gingival bleeding by 31.4% and plaque by 8.0%, while DiamondClean product users reported reduction of gingivitis by 25.5%, gum bleeding by 57.4%, plaque by 34.9%, respectively.

Luxury Attitude Academy Launching Press Conference Hosted by LBI Korea

Luxury Business Institute Korea (LBI Korea) hosted a press conference at the Grand Hyatt Seoul Hotel on May 10, and announced launching of its state-of-the-art education solution, 'Luxury Attitude Academy' in Korea. Daniel Mayran, president of LBI Group, answered to the question, which is “What is luxury?”. “Luxury is evolving and customers are looking for new experiences.” He defined luxury by saying, “Luxury is the key to creating a customer experience and an important element of brand differentiation.” He also said, “I believe the true luxury is the unique result created by outstanding craftsmen with unique know-how in an extremely special environment. I think that the E-Movie Leaning program will be an important asset for other service companies such as learners, jobseekers, professionals, luxury brands, etc.” ▲ Daniel Mayran, Founder and President of LBI Group ▲ Edouard Champrenault, President of LBI Group ▲ Kwon Yunjung, Vice President of LBI Korea LBI Korea is the first luxury professional training institute in Korea that offers specialized consulting and education programs for practitioners in the luxury industries including retail, hospitality, beauty, cosmetics and lifestyle. Luxury Attitude Academy consists of three types of content: 'service', 'communication and interpersonal skills', and 'customer experience'. The program is expected to be a great help for three cases: companies that want to improve their customer service and management performance through service improvement, industry practitioners who want to boost their job performance by building up additional expertise based on the insights of global luxury experts and case studies, jobseekers who want to improve competitiveness through indirect job experiences. In particular, LBI Korea offers customized on-off-line convergence courses in consideration of various positions of students, practitioners and executives. Luxury Business Institute was established in Korea in 2009 to foster more specialized luxury specialists and is also currently operating in China (2015). LBI not only provides customized training programs but also retail service quality assessment and headhunting services to the luxury industry. LBI's typical portfolio is comprised of more than 40 prestigious brands, including Gucci, Hermes, Burberry, Bluebell, Richemont, Hyundai Motor and Seoul Shilla Hotel. ▲ LBI is equipped with a platform optimized for business by absorbing feedback from luxury industrial sites. ▲ LBI boasts optimized UX for online training. ▲ It is also advantageous for retraining in the enterprise as manager mode allows to easily check learning progress. The program was co-developed by LBI Korea and INSEEC U., a prestigious educational institution in France. The program is bidirectional online education course composed of 12 episodes (30 minutes of drama per episode, a total of three months) that re-create realistic situations for professional and immersive storytelling. Moreover, each episode includes exclusive interviews of global luxury experts, so students can learn insights about the problems and responses they might face at the service field. Program students will receive a 'Luxury Attitude' certificate after completing each learning module and four assessments. Currently, LBI Korea is first of the seven countries around the world, including France, the United Kingdom and the United States, for launching e-learning solution 'Luxury Attitude Academy'. Global companies including Hotel Le Meurice, one of the classical luxury hotels in Paris, German luxury Car Company Porsche, Paris department store Printemps, premium coffee brand Nespresso, and Air France, are using it for training practitioners. Kwon Yunjung, Vice President of LBI Korea, said, “This launch will be a great opportunity for hotel and luxury brand employees and jobseekers to learn more about real-world examples of luxury brands. It will also be an education solution that can offer practical help to the distribution and hospitality industry as well as jobseekers and practitioners of related industries such as automotive, banking and healthcare.”

Airbus C295 MPA for Korea Press Conference

On May 17, 2018, Airbus held a press conference at Seoul Plaza Hotel and proposed 20 C295 Maritime Patrol Aircrafts (MPA) to the government of the Republic of Korea to provide the most appropriate solution to the requirements of the Korean maritime patrol. As a company that develops and manufactures aircraft from the body to systems as a whole, Airbus emphasized that it supports both systems and weapon integrations, thereby providing surveillance and reconnaissance functions. Moreover, as a company that advanced the concept of maritime operations with 'P-3' improvement business, Airbus was confident about the suggestion of the optimal solution for a middle-range and long-range patrol. ▲ Brian Kim, Vice President of Airbus Korea Defense & Space Division ▲ Fernando Ciria, Head of Marketing of ISR and Tactical Aircraft at Airbus Defence & Space Brian Kim, Vice President of Airbus Korea Defense & Space Division, said at the press conference that Airbus would be willing to participate if given the opportunity for a competitive bid of the next MPA. He stated, “Considering the budget and requirements of the Korean government identified by Airbus, Airbus can offer a total of 20 C295 maritime patrols to the Korean government. If the R.O.K Navy has a large number of C295 MPAs, it will be able to monitor more extensive areas across the Korean peninsula more effectively, which will allow it to respond more quickly to potential external threats.” Also, he added, “The C295 MPA is equipped with state-of-the-art radar, sensors and mission-critical systems. Currently, Brazil, Chile, Oman, Portugal, Saudi Arabia and many other countries are using Airbus’s MPAs for the actual battles, which proves that the C295 is a proven fighter, not just a concept model. We expect significant savings for the government of the Republic of Korea on the basis of low introduction and operation costs compared to competitors of Airbus C295.” Airbus and Korea have long-term and strategic partnerships in a variety of industries including commercial aircraft, defense, space and helicopters. Earlier, Airbus had introduced the A330 MRTT, a multi-purpose tanker to the Republic of Korea Air Force. The ROKAF is also using the CN235 tactical aircraft equipped with the turboprop-powered engine, a previous model of the C295, for transport purposes. What’s more, Airbus helicopter products are in operation in the Korean defense industry and it has developed Surion helicopter for the use in the Republic of Korea Army with Korea Aerospace Industries, LTD. (KAI). Airbus also maintains close industrial cooperation with KAI, KAL-ASD, and many SMEs in Korea. Its business in Korea is expected to grow from $500 million in 2016 to $600 million in 2020. Airbus estimates that more than 6,000 jobs requiring highly skilled have been created through various projects in Korea. ▲ Airbus has been leading the business of maritime patrol aircrafts for more than 30 years since the P-3 advancement project. ▲ The C295 model was produced based on the development know-how of CN235, the global bestseller. ▲ Airbus presented its configuration optimized for the MPA business ordered by the Korean government. ▲ FITS (Fully Integrated Tactical System) components were introduced as a brain of the system ▲ Focusing on the Korea EEZ area and major base camps, the rationality of the C295 MPA specification is mainly explained. ▲ Since South Korea is surrounded by North Korea, China, Russia, Japan, etc., it has a special characteristic in its operations. ▲ Airbus emphasized inexpensive introduction and maintenance costs as its competitiveness. ▲ Airbus, following Boeing and SAAB, threw a ticket for Korean MPA bidding. ACROFAN explained the main features of the Korean anti-submarine operation and pointed out that bad weather is usually considered when an antisubmarine operation occurs. It asked for durability in these adverse conditions and explanations of related cases. Fernando Ciria, Head of Marketing of ISR and Tactical Aircraft at Airbus Defence & Space, answered, “The C295 MPA is a worldwide model. The C295 MPAs are also operating around Chilean Pacific coast and Antarctica. The customers who operate the C295 MPA in that harsh environment speak for us. Customer cases demonstrate the operational competence. In addition, onboard sensors allow detection of maritime vessels and sharing of information even in bad weather.” Also, he said, “The C295 MPA enables operations in bad situations. For reference, a recent Canadian contract would be a good example. Canada uses aircraft for search and rescue purposes, and when it is bad weather or the weather changes, it uses the aircraft for rescuing citizens. It also carries out a role of search and rescue in the mountains as well as in the sea. A total of 16 units will be deployed in northern Canada to perform search and rescue across Canada. Therefore, no matter how bad the weather conditions are, I think it will not be difficult to carry out the operations.