Test Drive - Renault CLIO (2018, 4th Gen F/L) 1.5 dCl Intense
In Korea, it is hard to look for small subcompact cars classified as B segment. This may be due to a variety of reasons, but it is also due to the fact that small cars have little merit compared to the marketability of compact (Small family) size cars, which might be classified as a C segment. In Korea, the presence of small cars has become less noticeable among microcar with various benefits, compact size cars with higher marketability and similar maintenance costs, and recent SUVs and CUVs. On the other hand, generally, a small-sized subcompact car can be someone's first car, a very practical second car, or even a role as a fashion item with plenty of personality. The area of subcompact car with small size and low price is quite tricky category that should have small but appropriate performance and interior space, meet driving performance, latest safety and environmental regulations, and consider mass production technology for competitive price range. The number of brands that can produce perfect and mass-producible small cars “properly” can be counted on the fingers of one hand across the globe. Going through four generations in the European subcompact car market, Renault Clio is the best-selling model in this tricky market, with more than 14 million units sold and a variety of awards. Introduced as Renault brand through Renault Samsung Motors in Korea as it is, Clio is the base model of Captur(well known as QM3 in Korea), which was already launched in Korea, and it is one of the most confident Renault cars. That Renault Samsung Motors present Clio as Renault brand as it is to this tough subcompact car market in Korea seems to have symbolic meaning more than simply increasing sales volume. ▲ Considered as the best seller in the European market, Clio of Renault ▲ Due to its wheel base, which is long compared to the whole length, and volumized body, it gives stronger presence than expected. Renault Clio is Renault’s representative subcompact car to be launched in 1990, following the ‘Renault 5' model, which has led Renault's Renaissance in the European compact car market. It has now reached the fourth-generation face-lift. In the meantime, it has won the 'European Car of the Year' twice and has maintained its top position in the European market for more than 10 years. The total sales volume has been recognized by the market with more than 14 million units so far, and it had been the first model to adopt Renault's new design strategy. ‘Love’, which is the first theme of Renault’s design themes, 6 types of ‘Life Flower’, is a motif of Clio’s design. The total length is 4,060mm, the width is 1,730mm, and the height is 1,450mm. The total length is just over 4m, but I do not think it is smaller than expected due to the design that highlighted the volumized body. Also, in the hatchback design of the short total length, the wheelbase is 2,590mm, which seems to be reduced the front and rear overhangs of the vehicle as much as possible. At the same time, the intense trim also has LED Pure Vision headlamps and 3D type LED rear combination lamps even in subcompact cars. It is seemed to aim at differentiation from the perception of the general subcompact car in terms of design. The interior of the car shows signs of bringing personality even within the restrictions and limitations of small cars. The parts such as illuminating kicking plates applied to the intense trim will make the vehicle look livelier to the driver. The internal design and configuration give a slight different feeling from QM3, which is already familiar to the domestic market. This might be because the arrangement is different while the components are shared similarly. Compared to the fancy center fascia of the newest cars of the higher class, it looks simple, but it only has necessary functions and the AVN-related operation is solved with the 7-inch display. ▲ The interior is similar to that of QM3, but there are some differences. ▲ The rear seats are prepared at a practical level. Interesting features that can be found indoors might be a center armrest on the seat, which can be also found in QM3. The armrest, which has a small storage space, has both convenience and discomfort. It is good to put arms, but sometimes hands are hampered when fastening the belt and sometimes it covers the cup holder of the center tunnel for the back seat. Another interesting feature is that the handbrake is attached to the passenger seat. It is confusing whether the design is for the left-hand traffic or the cup holder at the driver seat. The interior seat is made from both leather and velvet. It is satisfactory as it captures the small car's characteristic in terms of design and it is also smooth that fits the body well. The rear seat can be folded at 6:4, providing a practical space with 300L of basic trunk capacity. Notwithstanding small size of the vehicle, the rear seat provides enough space that even an adult can ride without any inconvenience through various optimizations. In addition, Clio is faithful in its use as the family car by equipping 3-point seat belts for all the seats, separable rear seat headrest, and ISOFIX. Clio had been brought in without any change of Renault brand, there is a slight change for Korean market. A typical example is AVN system 'Smart Connect 2' with 7-inch display. It has various functions including T-map navigation, easy parking, and smart phone full mirroring. In conjunction with the built-in rear-view camera, provides a parking assist function similar to the 'around view' without any additional camera. Besides, electronic chronic mirror (ECM) with electronic toll collection system (ETCS) function for convenience in the domestic environment is also applied. ▲ Clio is equipped with 1.5L dCI engine, which is also found in OM3. The powertrain is a combination of a 1.5L dCI engine and a 6DCT of Getrag, which is also seen in QM3. The maximum output is 90ps at 4,000rpm and the maximum torque is 22.4kg.m at 1,750-2,500rpm. This powertrain is a combination that emphasizes economic efficiency, symbolized by fuel efficiency. Clio’s average fuel economy certification by government is 17.7km/L even with the combination of P205/45ZR 17 tire size. What’s more, in almost everyday environments, the torque unique to diesel is used to make light drive without any major inconveniences. The lighter weight of the empty vehicle than that of QM3 makes it possible to reduce the burden on the output of the powertrain and increase lightness. For safety and convenience related to driving, it is equipped with electronic stability control (ESC), tire pressure monitor system, EBD-ABS, hill start assist (HSA), emergency stop signal (ESS), etc. Moreover, the cruise control and speed limiter are included as standard, and eco mode is provided to maximize the economy of the powertrain. In addition to this, the auto stop and start system is installed for maximizing the fuel efficiency, and it is interesting that Clio uses the 12V standard of the battery although it is equipped with these systems. The suspension uses a combination of a MacPherson strut at front wheels and torsion beam at rear wheels, which is regarded as a standard rule for small cars. The brake uses ventilated disc at front wheels and a drum brake at rear wheels. The use of drum brakes on the rear wheels seems to be an option of affordability for system setup and use, and now various electronic controls are being applied to the drum brakes. The steering system uses speed sensitive electronic power steering (SS EPS) and, in addition to the auto-lighting headlamps, another option that stands out regarding drive might be a rain-sensing wiper, which is basically installed. ▲ The model for the test drive is 1.5L dCl intense trim, which is an advanced specification. Acrofan has test-driven Renault Clio's intense model through Renault Clio media test drive hosted by Renault Samsung Motors held in Gangneung, Gangwon-do, Korea. The demonstrator was a 1.5 L dCI intense trim which has been launched in Korea. It is a full-option model equipped with an electronic chronic mirror with hi-pass function, which might not have much meaning in deciding the trim. The test course is 62km one-way from the Golden Tulip Sky Bay Gyeongpo Hotel to Haslla Artworld located on Jungdongjin beach. It was able to feel the ability of Clio in daily driving, high speed driving, and a slight winding. When you first get in the car, the seats using velvet material are soft and you might feel a bit high even though the height is adjusted as low as possible. Since many aspects of the interior design and atmosphere are shared with QM3 and the height is also similar to QM3 at the same time, it feels like riding QM3. The center fascia uses a touchscreen-based AVN, and the buttons are only for air conditioners and emergency lights. Although there is no more to be desired in terms of functions, it feels like going between the neatness and the emptiness. And the immediacy of audio control can be solved with the audio remote control of the steering wheel. The feeling of the first departure is light, and it feels like the power is not greatly lacking. With 90 ps, 22.4kg.m torque and 1,235kg for empty vehicle weight, and the weight per horsepower is not much different from the latest microcar, but it feels a bit different from a microcar. This is because the output and torque available at around 2,000rpm are considerable. The 6DCT shows movement that is close to the softness of the latest automatic transmissions and brings out the performance of the engine well. When accelerating at the low speed section, depending on how fast you step on the accelerator, sometime you might feel frustrated since it tries to increase the speed while maintaining the transmission gear ratio at an excessively low RPM. Acceleration up to the regulated speed for the highway around the city is somewhat satisfied. At 100~110km/h, the engine shows around 1,600~1,800rpm, and since it is near the starting point of the maximum torque interval, there is a room for additional acceleration. And a moderately smooth suspension in daily driving adequately controls the left and right movements while reducing shocks and leaving some movement of back and forth, so it has left a little fun aspect. The suspension, which conveys the unique feeling of French brands, seems to be a compromised setting that was used by cars of the previous generation, rather than the latest generation. I wonder what if the tire size was a 16-inch wheel. ▲ The ability of the powertrain itself is a little disappointing, but it is easy to pull out all of its potential. If you get out of the city and get on the highway, you might be a little disappointing at powertrain. When kept on accelerating after joining, the powertrain seems to be used all its energy at around 150km/h. This is probably because the torque drops after 3,000rpm and the shortcoming of the maximum output becomes evident. In terms of the car body and suspension, it is still stable enough and can run even more, but it is frustrating that the powertrain reveals its limit. Renault Samsung Motors has emphasized 'balance' in this 90 horsepower setting, but if a high power setting was equipped even if it is the same 1.5L dCI, I believe Clio could have both outstanding fuel-efficiency and performance. On the long uphill, which might have been a special case since the location was Gangwon-do, feel the lack of power a little bit in some cases. Of course, it is better than not being able to maintain speed like a microcar, but in any gear ratio that can be selected at a certain speed, all of them were ambiguous to maintain speed. The reason why Clio’s 90 horsepower powertrain did not have frustrating feelings until it meets this situation might be the maximum performance of powertrain can be expressed relatively easy without burdens. In case of a gasoline engine of a microcar, it is more difficult and cumbersome to pull out performance while actively using up to the high-rev range where the maximum output is generated. In winding, the suspension has a soft tendency, but it adjusts the speed of movement. So, it seems to be moderately soft and have a feeling of utilizing both fun and performance. At the corner that needs deceleration, Clio still gets out of the corner well, and when sudden braking and changes of direction are continued, a feeling of lifting rear part is evident, but the posture is steadily maintained. On the other hand, there was a case where the electronic control did not come in even when the tire was sliding with a slight understeer at the time of the test. The result of the discussion with the other test drivers was that the reasons were the slippery road surface of the time, tire performance that does not meet the electronic control setting standard, and the characteristics of electronic control intervention. It is a little disappointing to think that it is electronic control for such a bad condition. During the rain in the process of the test drive, the convenience equipment with high satisfaction were auto light and rain-sensing wiper. In addition, the T map navigation for the domestic model and the touch screen based AVN were pleasant in functions and touch response, and the BOSE 7 speakers were also satisfactory. However, the detail settings could be better. When I finished the test without overdriving by considering the road situation, the one-way fuel efficiency was just over 19km per liter, and it is surely good fuel efficiency, but the output reminded me of a feeling of disappointing. ▲ Clio cited the ‘B-segment import car’ as a competition, and has a strategy of winning as the position of a fashion car full of characteristics. The difficulty of the subcompact car market in Korea is not new, and there are strong movements of microcars, compact sized car, and small CUV around the market. In this situation, the strongest card for achieving its own performance is not merely a "small" car, but rather an emphasis on the value of a fashion car with a special personality. As Clio's price range, starting at 19.9 million won, is at the center of all of the segments mentioned above, it would be a useful strategy to show particular emotions and personality rather than practicality, performance, and economics that would be hard to dominate other segments. On the other hand, the entry of the Renault brand as it is will be an important starting point for Renault Samsung Motors' brand strategy in the future. The launch of Renault Samsung Motors is based on Nissan's technology, and this image is still left in ‘Samsung’. But the current portfolio is all based on Renault. As introducing the Renault brand ahead of renegotiation of brand license right, the reason of choosing ‘Clio’ that shows Renault’s character well might be due to changes such as erasing Nissan’s image of Renualt Samsung and the future brand strategy beyond market conditions. Clio is imported as an end product like QM3, but its position varies depending on the brand. The appearance and performance of the 'domestic-feeling imported car' Clio, which chose the competitors as the imported car bard of the same class, will be an important criterion for the future movement. Moreover, Renault Samsung Motors is ahead of the time when it has to decide its position between the development of the Renault brand and its own brand in Korea, and the start of the anxiety and change seems to engage with the appearance of 'Clio'.
Philips Korea Launches 'Sonicare DiamondClean Smart'
Philips Korea held a press conference at the Westin Chosun Hotel in Jung-gu, Seoul on the morning of January 16th, 2018. The press conference was organized to inform the launch of ‘DiamondClean Smart’, a new product of Sonicare, an electric toothbrushes brand of Philips, and to introduce the features of the product. The officials, including Vice President Seo Hong-pyo of Philips Korea Personal Health Business Department, Global Director Dr. Maha Yakob of Philips Oral Healthcare, attended the event. Vice President Seo Hong-pyo said, “The next most common illness after a recent cold is periodontitis. Periodontitis is not just a dental disease, but it is also linked to many other diseases, and if you can prevent periodontitis properly, you can escape from threats of many diseases. Philips Sonicare is a new product that combines the latest technologies, including artificial intelligence and the Internet of things, to help correct bad brushing habits. We hope that the efforts of Philips Sonicare to inform you about the importance of proper brushing habits will become well known, and I would like to ask for your attention.” ▲ Philips Korea’s 'Sonicare DiamondClean Smart' launching press conference was held. ▲ Vice President Seo Hong-pyo said, “We hope that the efforts of Philips Sonicare to inform you about the importance of proper brushing habits will become well known.” According to the announcement, 'DiamondClean Smart' is a smart toothbrush that is linked to the Sonicare app via Bluetooth. It also keeps track of brushing habits with connected and sensor technology, and informs the user about a proper brushing habit. A location sensor, scrubbing sensor, and pressure sensor of 'DiamondClean Smart' reconstruct the inside of mouth into a 3D map to monitor movement of the toothbrush, location and pressure to analyze brushing habits, and inform excessive pressure that causes tooth wear and damage during brushing through the LED and vibration of pressure-sensitive sensor ring located at the bottom of the main unit. In particular, the location sensor divides the oral cavity into 12 sections and minutely tracks the position of the toothbrush. The smart bristle that comes with the body consists of Premium Plaque Defense, Premium White, Premium Gum Care, and Tongue Cleaner+, each with RFID. 'DiamondClean Smart' has 5 cleaning modes, general cleaning, white+, deep clean+, gum care, and tongue clean, and 3 levels of strength adjustment. The optimum mode and the intensity are automatically set by recognizing RFID of the equipping bristle. It also analyzes the period of use of the bristles and the applied pressure, and informs the user of the appropriate replacement time at the bottom of the main unit and the app. 'Diamond Clean Smart' is available for three weeks when fully charged, and it is provided with a wireless charging cup that is automatically charged when the toothbrush body is lifted, and a carrying case with a USB cable charger. The color of the product is black, white, and pink. The price is set at 435,000 won. ▲ This product is a smart toothbrush that is linked with the management app via Bluetooth. At the event, Dr. Maha Yakob announced the results of a clinical trial conducted to check the effectiveness of Sonicare products in preventing periodontal disease. The experiment was conducted to measure the effects of Philips Sonicare 'DiamondClean' products and general manual toothbrushes on gingivitis, gum bleeding, and surface plaque when used for four weeks at home. In this study comparing the gingivitis reduction and plaque removal of Philips Sonicare 'DiamondClean' products and general manual toothbrushes, 141 healthy adults (average age 42.1 years) aged 18 to 70 years were randomized, parallel designed, and single blind studied. The subjects of the clinical study were divided into two groups, each given with ‘DiamondClean’ products or general manual toothbrushes to brush their teeth twice a day. As a result, compared to 4 weeks ago, the users of conventional manual toothbrushes showed a reduction of gingivitis by 19.1%, gingival bleeding by 31.4% and plaque by 8.0%, while DiamondClean product users reported reduction of gingivitis by 25.5%, gum bleeding by 57.4%, plaque by 34.9%, respectively.
Airbus C295 MPA for Korea Press Conference
On May 17, 2018, Airbus held a press conference at Seoul Plaza Hotel and proposed 20 C295 Maritime Patrol Aircrafts (MPA) to the government of the Republic of Korea to provide the most appropriate solution to the requirements of the Korean maritime patrol. As a company that develops and manufactures aircraft from the body to systems as a whole, Airbus emphasized that it supports both systems and weapon integrations, thereby providing surveillance and reconnaissance functions. Moreover, as a company that advanced the concept of maritime operations with 'P-3' improvement business, Airbus was confident about the suggestion of the optimal solution for a middle-range and long-range patrol. ▲ Brian Kim, Vice President of Airbus Korea Defense & Space Division ▲ Fernando Ciria, Head of Marketing of ISR and Tactical Aircraft at Airbus Defence & Space Brian Kim, Vice President of Airbus Korea Defense & Space Division, said at the press conference that Airbus would be willing to participate if given the opportunity for a competitive bid of the next MPA. He stated, “Considering the budget and requirements of the Korean government identified by Airbus, Airbus can offer a total of 20 C295 maritime patrols to the Korean government. If the R.O.K Navy has a large number of C295 MPAs, it will be able to monitor more extensive areas across the Korean peninsula more effectively, which will allow it to respond more quickly to potential external threats.” Also, he added, “The C295 MPA is equipped with state-of-the-art radar, sensors and mission-critical systems. Currently, Brazil, Chile, Oman, Portugal, Saudi Arabia and many other countries are using Airbus’s MPAs for the actual battles, which proves that the C295 is a proven fighter, not just a concept model. We expect significant savings for the government of the Republic of Korea on the basis of low introduction and operation costs compared to competitors of Airbus C295.” Airbus and Korea have long-term and strategic partnerships in a variety of industries including commercial aircraft, defense, space and helicopters. Earlier, Airbus had introduced the A330 MRTT, a multi-purpose tanker to the Republic of Korea Air Force. The ROKAF is also using the CN235 tactical aircraft equipped with the turboprop-powered engine, a previous model of the C295, for transport purposes. What’s more, Airbus helicopter products are in operation in the Korean defense industry and it has developed Surion helicopter for the use in the Republic of Korea Army with Korea Aerospace Industries, LTD. (KAI). Airbus also maintains close industrial cooperation with KAI, KAL-ASD, and many SMEs in Korea. Its business in Korea is expected to grow from $500 million in 2016 to $600 million in 2020. Airbus estimates that more than 6,000 jobs requiring highly skilled have been created through various projects in Korea. ▲ Airbus has been leading the business of maritime patrol aircrafts for more than 30 years since the P-3 advancement project. ▲ The C295 model was produced based on the development know-how of CN235, the global bestseller. ▲ Airbus presented its configuration optimized for the MPA business ordered by the Korean government. ▲ FITS (Fully Integrated Tactical System) components were introduced as a brain of the system ▲ Focusing on the Korea EEZ area and major base camps, the rationality of the C295 MPA specification is mainly explained. ▲ Since South Korea is surrounded by North Korea, China, Russia, Japan, etc., it has a special characteristic in its operations. ▲ Airbus emphasized inexpensive introduction and maintenance costs as its competitiveness. ▲ Airbus, following Boeing and SAAB, threw a ticket for Korean MPA bidding. ACROFAN explained the main features of the Korean anti-submarine operation and pointed out that bad weather is usually considered when an antisubmarine operation occurs. It asked for durability in these adverse conditions and explanations of related cases. Fernando Ciria, Head of Marketing of ISR and Tactical Aircraft at Airbus Defence & Space, answered, “The C295 MPA is a worldwide model. The C295 MPAs are also operating around Chilean Pacific coast and Antarctica. The customers who operate the C295 MPA in that harsh environment speak for us. Customer cases demonstrate the operational competence. In addition, onboard sensors allow detection of maritime vessels and sharing of information even in bad weather.” Also, he said, “The C295 MPA enables operations in bad situations. For reference, a recent Canadian contract would be a good example. Canada uses aircraft for search and rescue purposes, and when it is bad weather or the weather changes, it uses the aircraft for rescuing citizens. It also carries out a role of search and rescue in the mountains as well as in the sea. A total of 16 units will be deployed in northern Canada to perform search and rescue across Canada. Therefore, no matter how bad the weather conditions are, I think it will not be difficult to carry out the operations.
Road to WANNABLE... Wanna One’s First World Tour Concert ‘Wanna One World Tour [ONE : THE WORLD]’
Boy group Wanna One holds the long-awaited first world tour and paints the entire world into 'Golden Age'. Wanna One starts the first World Tour Concert ‘Wanna One World Tour <ONE : THE WORLD>’ starting with Gocheok Sky Dome, Seoul, on June 1. A total of 60,000 seats were opened throughout three days for Seoul concert, which was held from June 1st to 3rd, and all the seats were sold out in 10 minutes. From last year’s ‘Wanna One Premier Show-Con’, ‘Periemer Fan-Con’ and finally ‘One : The World’, continuous sold-out procession highlighted syndrome class popularity of Wanna One, which struck K-pop world. (Image provided by CJ E&M) In particular, since the Seoul concert is the starting point of this world tour, CJ E&M prepared the best stage that integrated its delicate direction and production know-hows. Two super large video LED screens (30m x 20m), which are close to the world’s largest IMAX screen, installed on both sides of the main stage present overwhelming visual style. Here, about 200 speakers, the largest volume of the Gochek dome, attract about 20,000 audiences who filled Gocheok Sky Dome with the best sound. The magnificent tower at the center of the stage was installed in 36.5m, which symbolized the 365 days of the new world created by eleven members and the year 2018 that Wanna One will fill the entire world with golden age, to add the meaning of this Seoul Concert. 'One : The World' is the long-awaited first world tour concert by Wanna One, one of the most popular groups in Korea, to move towards the completion of 'Golden Age' around the world. A total of 20 concerts in three months in 14 cities around the world will be presented. Making significant headway, which is holding the world tour, from the first solo concert, Wanna One is heavily armed with the intense performance that has grown through the activities of the past and will lead audiences to the fantastic world 'One : The World' as the title of this tour. On the other hand, since 'One : The World' might be the only world tour concert of Wanna One, it will meet Wannable all over the world, break down the language barrier and become one through music. ‘One : The World’ will finally fill all the moments with unforgettable memories and present the stage like a special gift to fans around the world as well as Wanna One members.
Wanna One World Tour Concert ‘Wanna One World Tour [ONE : THE WORLD]’ Press Conference
Boy group Wanna One starts the first World Tour Concert ‘Wanna One World Tour <ONE : THE WORLD>’ starting with Gocheok Sky Dome, Seoul, on June 1. On June 3, when the third performance was held, a press conference was held to hear the voices of Wanna One before going abroad at Gocheok Sky Dome Diamond Club from 3 pm. At the conference, we were able to hear the stories of the members about the World Tour and their special album. ▲ The first appearance of ‘1÷χ=1(UNDIVIDED)’ special album performance was made to fans. Wanna One's special album, ‘1÷χ=1(UNDIVIDED)’ is the fourth arithmetic series that embodies a combination of “various charm and infinite possibilities (χ) of Wanna One, which will be shown as a unit (÷), but shining even brighter when they become one (1)” into the equation. The album contains the story of you and my fateful love story that cannot be divided (UNDIVIDED) into anything, On June 17, 2017, eleven boys united by the name ‘Wanna One’ achieved “Golden Age”, which was promised to all, and brighten up the new light with ‘1÷χ=1(UNDIVIDED)’ from Jun 4, 2018. They will present not only their special album title track ‘Light’ that will light up Wanna One as a whole, but also four unit projects that will show each member’s attraction. 1. Triple Position – Kim Jae-hwan, Kang Daniel, Park Woo-jin X ZICO Kang Daniel said, “We put a message that the boys want to play toward the exit when feel tired from their daily lives. As we’ve got a lot of good results with Zico, this song became more interesting by containing the consistency of three of us.” 2. Number 1 – Park Ji-hoon, Bae Jin-young, Lai Guanlin X Dynamic Duo Park Ji-hoon said, “The song is minimal, but contains addictive hook. Our team is the youngest in Wanna One, but we put the aspect of becoming a real man.” 3. The Heal – Ong Seong-woo, Lee Dae-hwi X Heize Lee Dae-hwi said, “Heize produced a song called ‘Sandglass’. It's a song that tells people who are about to leave or are about to end that there will be hope of a new start if they turn around when the sandglass is over.” 4. Lean On Me – Yoon Ji-sung, Ha Sung-woon, Hwang Min-hyun X NELL Hwang Min-hyun said, “We expressed the message that I will take the memory to heart with the mind of ‘one more day’ rather than ‘eternity’, at the moment of separation with appealing vocal. ▲ Beginning with Seoul concert, Wanna One now visits Wannable all over the world. Wanna One's first world tour concert, 'Wanna One World Tour<ONE : THE WORLD>’ was the first step to meet fans all over the world, and it will be remembered forever as the most special moments in life towards Wonder World as a concert where Wannable all over the world become united. Wanna One suggested the unit stages and solo performances as a point of observation of the world tour which will be held all over the world. In particular, Wanna One members were confident that they are now able to show their fans their hard work, so prepared a lot to convey their thoughts and feelings. Hwang Min-hyun expressed his wish that through the last regular album, he would like to make a good album that Wannable could listen to. (Photographs courtesy of CJ E&M)
Counter-Strike Online 10th Anniversary Awards Sketch
On the afternoon of January 13, 2018, Nexon hosted the FPS online game ‘Counter-Strike Online 10th Anniversary Awards’ at the Nexon Arena in Gangnam-gu, Seoul. 'Counter Strike Online 10th Anniversary Awards' is designed to meet the 10th anniversary of Counter Strike Online service with many people who have played the game. It was held with 300 users through online ticket sales and winners' invitations. The event was progressed in the order of screening the 10th anniversary history of Counter Strike Online, ‘Counter Strike People Awards’, announcement of winter peak season updates, and user Q&A. It also brought pleasure through two types of special leagues for users, competitions with professional gamers and developers. In the announcement of the winter peak season updates, NEXON's CSO Development Team Leader Choi Jin-hyeok introduced about new contents of 'Counter Strike Online'. First, ‘Destruction System’, which can destroy the map with a dedicated weapon in the studio mode, presents a new joy. The system applies the function of destroying maps with a dedicated weapon to various studio-based modes. Outside of the studio, a dedicated weapon 'Rock Breaker' can be also used, and on the contrary, a weapon option that can 'destroy' is added to the existing weapons. Along with this new mode, Zombie AI mode and Team Deathmatch AI mode are added, and various device blocks such as warehouse block, coin block, and rock-paper-scissors block are updated. In addition, 'Magnum Launcher' was unveiled as a weapon for celebrating ‘Happy New Year of 2018’. The Magnum Launcher is a combination of a shotgun and a missile launcher, inheriting the appearance of Magnum Drill and the function of ‘Barling-11’. As for the future update direction, an Egyptian 'Stamper Zombie' skin item and a new 'Zombie Scenario Season 7' for presenting a full-scale confrontation with the company CRONOS will be added. In addition, the newly changed ranking competition and the official website are also presented in sequence. Meanwhile, Nexon carries out social contribution activities in commemoration of 10th anniversary of service. Nexon's new social contribution activities will be conducted in a ‘medical treatment expenses support for dischargers' in consideration of the genre of the game. ▲ Counter Strike Online 10th Anniversary was held. ▲ At the event, a history wall was set up to look back on the history of 'Counter Strike Online'. ▲ The event sent thanks to users through ‘Counter Strike People Awards’. ▲ In the user Q&A time, Yu Hwan-guk, the team leader of the development team 1, answered the question. ▲ Through the special league where users have competitions with professional gamers and developers, the event presented pleasure.
BenQ Korea Hosted Demonstration of W1700 4K UHD HDR CineHome Projector
On January 18, 2018, BenQ Korea held a demonstration introducing the performance of its products to media, partners and bloggers ahead of the launch of the W1700, a cinehome beam projector that supports 4K UHD resolution and HDR. The event at Guro Best Western Premier Hotel, Seoul, was attended by So Yoon-seok, branch manager of BenQ Korea, Ericsson Huang, senior manager of BenQ Projector Product Development Team, Dumas Chen, Director of BenQ Asia Pacific Business, and Director Choi Ik-hwan, a professor of Film Arts major at Soongsil University. ▲ BenQ introduced the 'W1700' model to Korea under the banner of distributing 4K projector. Participants were presented with a description of the 4K HDR projector implementation, a welcome speech on the importance of accurate color representation intended by the film director, an introduction and demonstration of the W1700 product, and a Q & A session. So Yoon-seok, Branch Manager of BenQ Korea stated his feelings. “The W1700 extends digital cinema technology of BenQ to the 4K UHD area. Now, it became possible to easily enjoy the magnificent screen like the theater at home with 4K UHD resolution.” In particular, at this day's demonstration, Ericsson Huang, senior manager of BenQ, emphasized color matching technology that translates HDR contents to be optimized to projection method and the ability to adapt to various conditions changes such as image size, gain value of screen, and brightness decrease of lamp for implementing outstanding HDR screen at the display with projection method. He said, “BenQ has been researching technology that implements better HDR screen on a projector than other companies for a long time and adopts unique technology such as auto color rendering technology and HDR film optimization technology to realize a more natural HDR screen.” ▲ So Yoon-seok, Branch Manager of BenQ Korea delivered a welcoming speech. ▲ Director Choi Ik-hwan, a professor of Film Arts major at Soongsil University, commented on the device as a producer. ▲ Ericsson Huang, Senior Manager of BenQ explained about technological contents about the device. Introduced at this demonstration, BenQ's W1700 uses a 0.47-inch single DMD chipset and enhanced XPR technology to make it smaller and slimmer than traditional 4K UHD projectors. The optical system optimized for 4K resolution and implements clear images with minimizes chromatic aberration. In addition, it supports HDR (HDR10) to reproduce the brightness and contrast ratio of the image to the same level as the actual image, and it is possible to play various types of 3D contents with 3D function. The W1700 supports dual RGB color wheels and unique CinematicColor technology to express more accurate and vivid colors. Its light weight of 4.2kg and slim design increase the installation convenience. The automatic vertical keystone and 1.2x zoom reduced spatial constraints. Currently, it is optimized for watching movies. If technology development becomes more innovative, 4K devices will be available as full HD standard products such as 'game mode'. ▲ The W1700 model is a projector that has been positioned as a leading edge of 4K popularization beyond the medium and large base area. BenQ's W1700 will be available in both domestic and offline shopping malls from mid-February, and its price is 1,990,000 won. Given that existing 4K projectors, including its high-end models, are priced between 3,000,000 won and 10,000,000 won, it is an aggressive pricing policy that lowers barriers to entry into 4K projectors. Jo Jung-hwan, general manager of BenQ Korea Projector PM, said, “The W1700 is a low-cost product that delivers 4K UHD resolution with superior picture quality to more homes. With the W1700 as the starting point, BenQ will be able to take the lead in popularizing the 4K HDR era by bringing a highly productive and innovative product to market.”
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BenQ Korea Hosted Demonstration of W1700 4K UHD HDR CineHome Projector
Philips Korea Launches 'Sonicare DiamondClean Smart'
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Aquatech pioneer Umitron closes S$11.2mil investment to lead sustainable development of aquaculture through technology.
SINGAPORE, June 21, 2018 /PRNewswire/ -- UMITRON PTE. LTD. (Location: Singapore, Co-founder / Managing director Masahiko Yamada, hereinafter Umitron) announced that it had raised $11.2 million SGD on 8 June as the first enterprise equity finance. The financing is a co-investment by Innovation Network Corporation of Japan, D4V(Design for Ventures) participated by IDEO, and angel investors. Marine aquaculture at Ehime prefecture in Japan (PRNewsfoto/Umitron) It would be the highest raising as early-stage investment in aquatech industry ever (until today, June 2018). Umitron will strengthen its existing services and R&D through this finance. -- Increase in world protein demandThe United Nations the world's population Prospects forecast that population might grow in 9.7billion in 2050.,Along with population growth, world is facing increasing demand for protein which is one of the most important nutrients constituting, biggest shares for human body except for water. Especially Asian are becoming more keen on healthy diet, and demand for animal protein in entire food continues to expand.* United Nations World Population Prospects, the 2010 Revision -- Aquaculture gains global attention* Demand for protein increases, but the area of cultivated land food production and the yield per unit area are limited. Also, the expansion of agriculture, factory and city has led to useage of more freshwater resources. Land animals such as cattle, pigs, and chickens have been farmed by human hands for thousands of years, while marine fish are still being supplied by capturing. For those reasons, marine-aquaculture industry is growing rapidly now. -- Solve aquaculture issues with technologyBiggest challenge faced by the growing aquaculture industry is optimization of feeding. The aquaculture feeding cost shares more than 50% of total production one. In addition, overfeeding beyond the amount required for fish appetite causes water problem such as eutrophication of the ocean and red tide. Umitron provide technology to optimize feeding in aquaculture and reduce environmental risk. umitron | install Sustainable Aquaculture on EarthUmitron (umitron.com) is data company for aquaculture, based in Singapore (HQ) and Japan (R&D HQ). We develop computerized sustainable aquaculture model by using technology such as IoT, satellite remote sensing and AI. In June 2017, we released "UmiGarden" as the 1st product, feed optimization in aquaculture by fish school analysis. Umitron is here to "install Sustainable Aquaculture on Earth" and improve safety, eco-friendly, stable supply of aquatic resources and work environment in aquaculture by technology. UmiGarden(R) installed image (PRNewsfoto/Umitron) View original content with multimedia:http://www.prnewswire.com/news-releases/aquatech-pioneer-umitron-closes-s11-2mil-investment-to-lead-sustainable-development-of-aquaculture-through-technology-300670136.html
EasyRentCars Launches a new function allowing you to always book car rentals at the lowest possible price
HONG KONG, June 21, 2018 /PRNewswire/ -- Just as many airline companies, car rental companies are constantly tweaking their prices to accommodate the demand for the services that they offer especially as we approach Summer. However, as early as 2015, the Airlines Reporting Corporation announced that the weekend has always been the best moment to book an airline ticket to find the cheapest price. But is there a specific day to book your car rental to receive the best price available? Daily Rate of Economy Car VS Date EasyRentCars is a global car rental platform which is partnering with various other car rental companies all around the world to find the best price for their customers. They search the car rental rates of the five biggest car rental chain companies in the world such as Avis, Hertz, Europcar, Alamo and SIXT at Orlando International Airport to find the best price for their customers by comparing the price per day from March to August in 2018. Take Alamo as an instance, it is obvious that the rates range from 25USD to 50USD per day and the maximum price gap reaching even more than 60USD. July to August will be the peak tourist season in Orlando, and the price is seen to generally increase due to the influence of supply and demand. But yet on these dates we saw the price fluctuating up and down seemingly without any rules. Does that mean the earlier you book car rental the cheaper its price will be? Car Rental Rates VS Booking Date The answer is no. According to EasyRentCars' analysis on how booking date affect rates, they observed the rate fluctuations from 5 famous international car rental chain companies and found that the price will increase if cars are booked only one or two days before the pick-up date. They also found that the car rental rates fluctuate irregularly over a longer period of time, which means even if you book a car 3 month before the designated pick up date, you cannot be guaranteed that you will get the lowest price available. Since rental prices are so unpredictable, is there a guaranteed way to get the lowest car rental available? EasyRentCars has recently launched a 'Price Drop Protector' and you don't have to go through the same car rental website again and again to find the best time to make a reservation. Once you turn on the Price Drop Protector it will track your reservations' rates everyday till the price is at it's lowest when it will notify you via email or help you to directly rebook the car with same conditions but cheaper, refunding you the price difference. With Price Drop Protector, your reservation will become the lowest Price in any time. Ken, the founder of EasyRentCars said: "It used to be such a hassle booking a hire-car. So many forms to fill in and hoops to jump through. I wanted to remove as much of that hassle as possible, and to guarantee our users the best possible price. That's exactly what EasyRentCars offers." Website: https://www.easyrentcars.com View original content with multimedia:http://www.prnewswire.com/news-releases/easyrentcars-launches-a-new-function-allowing-you-to-always-book-car-rentals-at-the-lowest-possible-price-300670139.html
Dongfeng Race Team goes all out to make the final dash
GOTHENBURG, Sweden, June 21, 2018 /PRNewswire/ -- The Volvo Ocean Race, which has 12 stopovers in total, has just completed its 10th leg. Seven teams have reached Gothenburg in Sweden on the early morning of June 15, local time. Dongfeng Race Team which has been leading since set off from Cardiff however was left behind and turned out to be the fourth team crossing the finish line. The result has rewritten the total standings -- Dongfeng Race Team has to share the first place with two rival teams. After the 10th leg, Team Brunel and MAPFRE tied for the first place with a total score of 65 points, but considering that the Dongfeng team (64 points) will receive one additional bonus point for finishing the race in the shortest time, the three teams have exactly the same total points! In other words, their performance during the last leg ending in The Hague will determine the final result of this edition. Dongfeng Race Team goes all out to make the final dash Approaching the end of the race, the change in the ranking of the 10th leg means the last leg will be the most crucial and fierce race. As Skipper Charles said: "We have been surpassing other teams all the way, but the race has always been full of unpredictability, you will not know it untill the last minute, this is the charm of the event." A few days ago, the Shanghai Cooperation Organization Summit was held in Qingdao, Shandong province, putting the city under worldwide attention. Qingdao is also known as one of the world's sailing capital and many boats sail from here to pursue their dreams. Many talented sailors are also trained here, one of them is Liu Xue, who is a Qingdao native and also a crew member of Dongfeng Race Team. On the day of the summit, Dongfeng Race Team also embarked on the 10th leg. Liu Xue, this 25 years old young boy, and his teammates set sail from Cardiff, UK to Gothenburg, Sweden. Liu Xue said: "During the 10th leg, we have a leading position in the first half of leg. But we were overtaken by four teams in the middle of the leg. We immediately did some technical inspection and adjustment to catch up with other teams. Although we lost our leading position, we still stand a great chance for the championship, the final leg becomes the make or break opportunity for us." Dongfeng Race Team won the third place in the Volvo Ocean Race 2014-15, making history by becoming the first Chinese team to stand on the podium of the event. The team will continue to make its mark in the Volvo Ocean Race 2017-18 with full support of Dongfeng Motor Corporation. Image Attachments Links:http://asianetnews.net/view-attachment?attach-id=314592 View original content with multimedia:http://www.prnewswire.com/news-releases/dongfeng-race-team-goes-all-out-to-make-the-final-dash-300669916.html
[Media Actually] Beyond Product to Content, the Secret of the Trend Keyword 'Collaboration'
At the local elections held on June 13th, MBC borrowed the format of the FM Radio's leading program, “Bae Cheol-soo's Music Camp”, to broadcast the election. In fact, it is the first time to bring the format of music program, while broadcasters have made various efforts to provide the voters with fun and information in ballot-counting broadcast so far. It was a successful collaboration of a music program and election broadcast. 'Collaboration' refers to collaborative work that a heterogeneous corporation carries out with a certain goal to convey a new experience to users, and it is actively appearing mainly in 'products'. In fact, product collaboration has already become a successful marketing technique as it is no exaggeration to say that collaboration products have been the driving force behind 'camping phenomenon', which is the phenomenon that some consumers line up overnight to purchase 'limited edition' products. Recently, however, the phenomenon of 'collaboration' has been emerging in 'content' beyond the scope of products and services. This is because it shows more positive effect on recognition and sales when working as a collaboration than working alone. Typically, in 2011, the luxury brand Versace collaborated with the SPA brand H&M, and the collaboration gained huge popularity around the world that it is called ‘Battle of Versace’. As collaboration is considered to be a successful marketing trend, recently, there is a tendency to try collaborations in various fields such as food and medicine. However, in fact, although the probability of failure is very high as the probability of success is high, the failure of collaboration is not likely to be discussed. If so, what kind of rules are hidden in one that determines the success and failure of the collaboration? The core of collaboration is, above all, in 'expansion of experience'. Here, the expansion of experience means the depth and breadth of experience. While most think of collaboration as a new experience created by meeting between different domains, in fact, successful collaboration should upgrade the experience of each domain, which means it should provide a deepening of the experience. For example, through collaboration between A product and B product, the positive experience with the A or B product should not be reduced or eliminated, but rather should be multiplied. Next is the expansion of the area of experience. By meeting different areas, a new experience that could not be created by each area should be felt. In other words, the combination of A and B must provide a different value, such as C, rather than simply AB. At this point, it would be more successful as fresh as users cannot imagine what C is (but in a way that does not impair the existing positive experience). Also, the collaboration does not always have to create a new experience, but it can be progressed in a way of offsetting the negative experience of A or B. Therefore, not only for making new changes, the collaboration should be progressed in consideration of which experience of the product you want to deepen and what extent of experience you want to widen. It is important to note that if you try to collaborate without considering this, you will even destroy your existing positive experience.
Knights Chronicle Launches Worldwide! by Netmarble Corp.
Netmarble Corp., 15th June released its turn-based role-playing game for mobile devices, Knights Chronicle, on the Apple Store and Google Play. Featuring classic turn-based role-playing gameplay, a beautiful Japanese animation-inspired art style and a compelling story showing the same standard of quality as console and PC RPGs, Knight’s Chronicle follows the story of Lena, a creation of the goddess Lady Garnie, the mysterious young man Theo and his friends as they fight to protect the planet of Garniel, a place of magic and Spirits. With features like real-time party play, where players can form parties of up to five players to challenge multiplayer dungeons, explosive 3D-animated skills demonstrating the game’s flashy and gorgeously-detailed visuals, and with over 100 heroes for players to choose from, Knight’s Chronicle offers a true console-quality role-playing game experience in the palm of players’ hands. “We’re excited to bring a full-fledged mobile RPG experience to gamers during E3, one of the industry’s biggest events of the year,” said Young Jae Park, Netmarble’s Division Director. “We hope players will enjoy playing Knights Chronicle, our love letter to Japanese animation-inspired visuals, gameplay and battles and one of the most immersive and beautiful games available on mobile devices today.” Netmarble recently announced that Knights Chronicle surpassed over one million pre-registered players before launch. Players who have signed up will receive in-game items like SSR rated 6-star Rebecca, a member of the White Knights, 1 million gold, and 200 crystals For more information on Knights Chronicle, please visit http://knightsgbweb.netmarble.com/ Meanwhile, Netmarble Corp. strives to entertain audiences of all ages around the world by providing great mobile gaming experiences. Established in Korea in 2000, Netmarble is the fastest-growing mobile game company and consistently ranks as a top mobile developer and publisher worldwide. With more than 4,500 employees, Netmarble has been producing and servicing some of the most successful mobile games including Lineage 2: Revolution, MARVEL Future Fight, Everybody’s Marble, and Seven Knights. As a parent company to Kabam, a top mobile game developer in massively multiplayer free-to-play games, and the largest shareholder to Jam City, a leading casual social game developer, Netmarble has a strategic partnership with CJ E&M Corporation, Asia’s largest entertainment company, Tencent Holdings, Asia’s largest internet company, and NCsoft, a prominent MMORPG company. More information can be found at www.netmarble.com